Hands-on workshops to teach and motivate your staff
In these innovative and highly interactive workshops, you learn from the best Certified Merchandising Expert in North America. Diane Chiasson, FCSI, President of Chiasson Consultants Inc., teaches you her restaurant and retail secrets in an intimate and comfortable setting, right in her own professional kitchen facility.
You learn to apply all kinds of practical, cost-effective and easy-to-implement techniques for food merchandising, menu design, upselling and cross-selling, and marketing – all on a small budget! You also learn to understand the psychology of customer buying habits. These workshops are jam-packed with ideas, strategies, tips and business-building tools to start earning more money, right away!
With over 30 years of hands-on experience in the restaurant, foodservice and retail industries, Restaurant Expert Diane Chiasson, has worked with North America’s leading restaurants, supermarkets, hotels, hospitals, universities, casinos, F&B suppliers and manufacturers, and other foodservice operations, from single-store operators to major national chains, to increase sales, and deliver unique dining and shopping experiences for their customers. She is regarded as the pioneer of restaurant food merchandising. Click here for her biography.
Every one of Diane's foodservice and retail seminars and workshops is highly interactive, focused, and unique. You do not find foodservice seminars like the ones we offer anywhere else. Diane's brings her expertise to each workshop with her broad range of experience, examples, thoughts, and strategies. Diane also offers tailored presentations to address the specific business challenges you may be facing.
Diane's workshops are a combination of shared discussions, handouts and activities, all designed to maximize the information you take away. All of the information you learn applicable to your business and you have new theories that you can put into practice in your own business right away. Diane will share her expertise and introduce the concept of "Merchandising Culture" into your organization, and how to incorporate it with the latest styles and trends.
We show you how to capitalize on your company's strengths
Diane designs and teaches customized seminars and workshops for both small and large groups. She teaches you all her restaurant and food secrets in an intimate and comfortable setting, right in her own professional kitchen facility in the heart of downtown Toronto. These workshops can also be brought on-site at your company's location for maximum convenience. Arrangements can be made for all types of unique and special programs.
We teach you how to develop and implement cost effective, innovative and creative merchandising programs that work. We show you how to ensure everyone in your company takes part in the merchandising, marketing, sales and customer service process. Diane's presentations educate, engage and entertain you and your team, but most importantly, she help you achieve outstanding results, fast!
We train your employees on how to maintain and improve their foodservice and retail areas. We brainstorm on new strategic marketing and merchandising ideas and we review the essential of managing a food or retail environment. Our seminars provide your employees with effective ideas, ways to develop their skills, and how to improve their job performance.
Your employees can apply these user-friendly tips, creative techniques and business strategies that improve their sales results immediately. Your employees return excited and ready to put their creativity and knowledge into action.
Programs tailored to your business
Our customized training seminars show you how to manage, motivate and train your staff to consistently produce more sales and increase your profits. Each foodservice and retail training program can be customized to best suit your time specifications.
Customizable sessions are great if you want to train your whole department or entire staff in one efficient session. Diane come to your location, or bring your staff here to take advantage of our state-of-the-art facilities.
Our programs are various lengths, some are half-day or full-day sessions, but we realize that not everyone can allocate this much time. Diane custom designs a seminar for your business, with optional workbooks and manuals, that address your most pressing needs and work within your available time frame.
We are concerned that you get the most out of your learning experience. We provide you with thought provoking ideas and tools that help you prepare. On many occasions, companies spend money on a training program and are left with a gap between the information they have learned and how to incorporate that information into their business. Addressing company-specific issues, your team leave with the confidence to tackle unique problems and business opportunities.
By implementing the learned business ideas and strategies, you achieve stronger customer loyalty, develop high performing staff, improve your productivity, increase sales, and establish a commitment for long-term growth and profitability.
Many companies find they would benefit from Diane's continued support after the seminar is complete. By utilizing Diane's Coaching services, you and your team can discuss with her the new opportunities since the seminar as well as strategies to tackle new challenges. Diane's personal coaching is great way to make sure you use all the information from the seminar and keep your business on the right track.
A webinar is an educational seminar transmitted over the Web. Our webinars offer live interactive instruction given personally by Diane Chiasson, accessible via your own computer and accompanied by your telephone.
Webinars are a great option for companies looking to gain knowledge and learn industry relevant information, while dramatically reducing travel costs, saving time, and increasing productivity.
A few of the most popular aspects that our seminars cover are:
- The theory behind effective merchandising
- How to create effective eye-catching displays
- How to position your merchandise for optimal sales
- How to create a warm inviting atmosphere
- Effective props that do more than "look pretty"
- Effective signage
Foodservice and Retail Merchandising and Presentation
- The theory behind effective food and retail products presentation
- How to make any dish look gourmet
- Effective garnishes
- Making customers feel like they received good value
Selling and Up-Selling
- The theory behind selling and up-selling
- Listening to the customers
- Add-on items
- Increasing the average ticket/sale
- The theory behind customer service
- The importance of repeat business
- Dealing with difficult customers
- Product knowledge
Brand-Name and Product Development
- The theory behind brand name and product development
- How to establish the brand identity and products
- How to enforce the identity in the customer's mind
- How to sell the brand name
- Evaluating current promotions and developing a solid plan
- Assisting with the production of ads and radio spots
- Developing eye-catching flyers to increase sales
- Conducting market analysis survey of competition
- Helping you obtain sponsorships