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What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC

Foodservice Consultant

Hands-on workshops to teach and motivate your food service, restaurant and retail staff.

Foodservice and restaurant workshop In these innovative and highly interactive workshops, you will learn from the best Certified Merchandising Expert in North America. Diane Chiasson, FCSI, President of Chiasson Consultants Inc., will teach you all her restaurant and retail secrets in an intimate and comfortable setting, right in her own professional kitchen facility.

You will learn to apply all kinds of practical, cost-effective and easy-to-implement techniques for food merchandising, menu design, upselling and cross-selling, and marketing – all on a small budget! You will also learn to understand the psychology of customer buying habits. These workshops are jam-packed with ideas, strategies, tips and business-building tools to start earning more money, right away!

With over 30 years of hands-on experience in the restaurant, foodservice and retail industries, Restaurant Expert Diane Chiasson, has worked with North America’s leading restaurants, supermarkets, hotels, hospitals, universities, casinos, F&B suppliers and manufacturers, and other foodservice operations, from single-store operators to major national chains, to increase sales, and deliver unique dining and shopping experiences for their customers. She is regarded as the pioneer of restaurant food merchandising. Click here for her biography.

Every one of Diane's foodservice and retail seminars and workshops is highly interactive, focused, and unique. You will not find foodservice seminars like the ones we offer anywhere else. Diane's brings her expertise to each workshop with her broad range of experience, examples, thoughts, and strategies. Diane also offers tailored presentations to address the specific business challenges you may be facing.
Diane's workshops are a combination of shared discussions, handouts and activities, all designed to maximize the information you take away. All of the information you learn will be applicable to your business and you will have new theories that you can put into practice in your own business right away. Diane will share her expertise and introduce the concept of "Merchandising Culture" into your organization, and how to incorporate it with the latest styles and trends.

Restaurant Workshops

We will show you how to capitalize on your company's strengths and core competencies

Diane designs and teaches customized seminars and workshops for both small and large groups. She will teach you all her restaurant and food secrets in an intimate and comfortable setting, right in her own professional kitchen facility in the heart of downtown Toronto. These workshops can also be brought on-site at your company's location for maximum convenience. Arrangements can be made for all types of unique and special programs.

We will teach you how to develop and implement cost effective, innovative and creative merchandising programs that work. We will show you how to ensure everyone in your company takes part in the merchandising, marketing, sales and customer service process. Diane's presentations will educate, engage and entertain you and your team, but most importantly, she will help you achieve outstanding results, fast!

We train your employees on how to maintain and improve their foodservice and retail areas. We brainstorm on new strategic marketing and merchandising ideas and we review the essential of managing a food or retail environment. Our seminars provide your employees with effective ideas, ways to develop their skills, and how to improve their job performance.

Your employees can apply these user-friendly tips, creative techniques and business strategies that will improve their sales results immediately. Your employees will return excited and ready to put their creativity and knowledge into action.

Menu Products

Programs tailored to your business

Restaurant training seminar Our customized training seminars will show you how to manage, motivate and train your staff to consistently produce more sales and increase your profits. Each foodservice and retail training program can be customized to best suit your time specifications.

Customizable sessions are great if you want to train your whole department or entire staff in one efficient session. Diane will come to your location, or bring your staff here to take advantage of our state-of-the-art facilities.

Our programs are various lengths, some are half-day or full-day sessions, but we realize that not everyone can allocate this much time. Diane will custom design a seminar for your business, with optional workbooks and manuals, that will address your most pressing needs and work within your available time frame.

We are concerned that you get the most out of your learning experience. We will provide you with thought provoking ideas and tools that will help you prepare for the future. On many occasions, companies spend money on a training program and are left with a gap between the information they have learned and how to incorporate that information into their business. Addressing company-specific issues, your team will leave with the confidence to tackle unique problems and business opportunities.

By implementing the learned business ideas and strategies, you will achieve stronger customer loyalty, develop high performing staff, improve your productivity, increase sales, and establish a commitment for long-term growth and profitability.

Many companies find they would benefit from Diane's continued support after the seminar is complete. By utilizing Diane's Coaching services, you and your team can discuss with her the new opportunities since the seminar as well as strategies to tackle new challenges. Diane's personal coaching is great way to make sure you use all the information from the seminar and keep your business on the right track.


A webinar is an educational seminar transmitted over the Web. Our webinars offer live interactive instruction given personally by Diane Chiasson, accessible via your own computer and accompanied by your telephone.

Webinars are a great option for companies looking to gain knowledge and learn industry relevant information, while dramatically reducing travel costs, saving time, and increasing productivity.

A few of the most popular aspects that our seminars cover are:

Supermarket training seminar

Visual Merchandising

  • The theory behind effective merchandising
  • How to create effective eye-catching displays
  • How to position your merchandise for optimal sales
  • How to create a warm inviting atmosphere
  • Effective props that do more than "look pretty"
  • Effective signage
  • Lighting

Foodservice and Retail Merchandising and Presentation

  • The theory behind effective food and retail products presentation
  • How to make any dish look gourmet
  • Effective garnishes
  • Making customers feel like they received good value

University training seminar

Selling and Up-Selling

  • The theory behind selling and up-selling
  • Listening to the customers
  • Add-on items
  • Increasing the average ticket/sale

Customer Service

  • The theory behind customer service
  • The importance of repeat business
  • Dealing with difficult customers
  • Product knowledge

Retail Food display seminar

Brand-Name and Product Development

  • The theory behind brand name and product development
  • How to establish the brand identity and products
  • How to enforce the identity in the customer's mind
  • How to sell the brand name

Marketing Plan

  • Evaluating current promotions and developing a solid plan
  • Assisting with the production of ads and radio spots
  • Developing eye-catching flyers to increase sales
  • Conducting market analysis survey of competition
  • Helping you obtain sponsorships

Gift Certificates

You can buy gift certificates valid for up to one year for the above-mentioned seminars. Call us at 416-926-1338 or our toll-free line at 1-888-926-6655, or fax us at 416-921-6994 or email us at

Consulting Work

To find out about our consulting services, please feel free to call us at 416-926-1338 or our toll-free line at 1-888-926-6655, or fax us at 416-921-6994. You can also email us with any questions, requests or suggestions at

You can also check out our List of Consulting Services to see what other services we offer.

Diane Chiasson is also available for Assessment, Training, Coaching, Speaking and Telephone Consultation.


To read our letters of reference, click here.

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What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA