Diane Chiasson, FCSI President

click for online store


What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC

Book this workshop for you and your team today – Customization available! 

Are you letting money walk out your door?

Diane Chiasson, FCSI, President of Chiasson Consultants Inc., will teach you to understand the buying habits of your customers and how you can get them to buy more!

Strong selling, upselling and cross-selling strategies will increase your revenue, build strong customer relationships and encourage repeat business. If you and your staff are not using any upselling or cross-selling techniques, you are allowing thousands of dollars of business walk out the door every year.

In this workshop, you will learn phrases and words that trigger customers to buy more. Diane will share the key elements involved in establishing a viable upselling and cross-selling routine for you and your staff, as well as help you to establish and grow successful and profitable customer relations.

From this course you will learn how to:

  • Understand the psychology of customer buying habits
  • Use upselling and cross-selling ‘tricks’ and techniques
  • Create add-on and impulse sales to boost average checks and repeat business
  • Learn effective questioning and suggestive selling techniques to create sales opportunities
  • Learn the benefits of cross-selling to you and your customers
  • Gain new skills needed to overcome objections and resistance
  • Educate your customers and staff with food sampling
  • Enhance staff performance and improve their productivity
  • Increase profits by taking proactive approach to selling, upselling and cross-selling

Providing excellent customer service is essential to the present and future success of your business. This workshop will help you identify the many ways your products and services can benefit your customer, and also how you should clearly convey these benefits. Learn how to maximize your profits by making sure you never miss out on sales opportunities using important sales tactics.

Upon completion of our workshop you will receive a personalized certificate. You can use this certificate to further your expertise in your professional career, or use it in your portfolio or on your website.

Get even more from your learning experience with our Retail Study Tour!

Smart restaurant and retail operators watch the competition! One of the best ways to learn about your industry is to take a look around you. Add a Restaurant and Food Retail Study Tour to one of your workshop packages. Diane will guide you through Toronto’s most interesting independent restaurants, food markets, boutique hotels, supermarkets and fine gourmet food stores, as well as other unique and exclusive food and retail operations. In just a single day, you will gain useful knowledge from the latest restaurant and retail trends and concepts.

As a special offer, you can add this Retail Study Tour to your 2-day workshop for an additional price of $399/person, or add it to your 1-day workshop for an additional $499/person. The cost to attend the Retail Study Tour alone is $599/person. For more information, please visit our Restaurant and Food and Retail Study Tours page.

"I would like to take this opportunity to thank you and your staff for the fantastic food and customer service program you have introduced at Halton Healthcare Services, Oakville site."

Julie Davis
Food Services Department Head
Oakville Trafalgar Memorial Hospital

Tell A Friend About This Site


What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA