Diane Chiasson, FCSI President

click for online store


What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC

Merchandising, cross-merchandising, product placement and customer service add up to more sales

Chiasson Consultants Inc. works with a large number of retail and boutique store owners and operators who sell gift and tableware items, home decor and accessories, flowers, and gift baskets.

The company's president, Diane Chiasson, FCSI, has over 30 years of hands-on experience in the retail industry including owning and operating her own chain of retail gift, tableware and fine food stores. With the ability to understand the psychology behind the shopping and buying habits of customers, she is able to create new and innovative ideas to ensure that your retail store not only meets -- but exceeds your sales targets.

Chiasson Consultants Inc. offers a wide range of services to assist you in achieving your goals. Check out our List of Consulting Services to see how we can help you.

Diane Chiasson is also available for Assessment Programs, Training, Coaching, Speaking and Telephone Consultations.

Custom-designed programs proven successful


Chiasson Consultants Inc. developed and executed a number of retail stores at Casino Niagara. At project completion, the retail concept included nine casino-operated stores and two restaurants - all conceived and completed by Chiasson Consultants Inc. To our delight and beyond our client's expectations, Casino Niagara's retail sales have surpassed projected expectations, due in great part to our tireless efforts on the project.

From new concepts to revamping and revitalizing

Touch De L'Afrique:
For this beautiful home furnishings and accessories boutique, Chiasson Consultants was hired to give direction on a variety of different areas including store layout, product placement, merchandising, pricing and customer service. Our company also handled the development of a successful marketing and advertising campaign.

Your Expressions:
We have also revamped and revitalized Your Expressions gift and card store. This project included redesigning their store layout, lighting design and visual merchandising program.

CurioCité Boutiques:
alt For the CurioCité boutiques Chiasson Consultants conceptualized and created beautiful and successful gift and fine gourmet food stores. From concept development and design, to product sourcing and management, we implemented and created the entire project.

Elte Carpet:
Another exciting project for Chiasson Consultants was Elte Carpet and Home store. We created various visual merchandising displays for the store, and also worked on the design of some of their product lines.

Highland Farms:
Chiasson Consultants developed a gift and flower shops for many of Highland Farms locations. Each store offers a whole fresh and cut flower shop, a separate gift store, including chocolates and gift baskets for special occasions. These beautiful welcoming spaces are a profitable addition to Highland Farms’ sales.

The art and science of merchandising

alt Visual merchandising is everything that you see and experience when you walk up to, into and through an operation. Visual merchandising engages all the senses – hearing, sight, scent, touch and taste. The more senses you engage, the more people respond to your operation, stay longer and buy more.

Visual merchandising is the art of presenting your products in a way that convinces customers to buy what you have to offer.

The science behind visual merchandising refers to many factors such as consumer behaviour, the effect of colours and textures, demographics, packaging, product value and overall ambience.

For Diane Chiasson, the art and science merge in exciting and groundbreaking ways. Chiasson Consultants will help your organization to capitalize on these factors. A well-designed visual merchandising program creates interest, increases impulse sales, and offers a unique experience for buyers. Store experience has become an essential companion to the product you are selling. If you give your customers a full-store experience, you’re guaranteed to increase your business and encourage them to come back again and again. Our strong foundation in these areas coupled with Diane’s impeccable creative flair and imaginative approach make working with our company the right choice.

How will your operation be competitive and successful?

Staying ahead of your competition is crucial, the idea is to keep ahead of your competitors by knowing what they are doing now and the direction they are planning for the future. We will help you be prepared, we will guide you to think about new product lines, and new ways to merchandise and promote your products. How you can expand your market share in your area and attract new customers? It’s our job to stay informed - in the foodservice and hospitality industry, we detect early trends in the marketplace that you can use to get ahead!

The key to profit is cost reduction and revenue maximization

Unnecessarily high operation costs are a drain on your profits! We will evaluate your operation and find new ways of cutting operational costs to put more money in your pocket. We focus on improving the structure of your organization and ways to increase your level of customer service. What can you sell that you’re not selling now? How can you package what you are selling in order to sell more of it? What is the right mix between service and self-service? We will bring an insightful objective perspective to you operation, and share important tricks of the trade.

Tell A Friend About This Site


What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA