How can exceptional visual merchandising work for your food service, restaurant and retail operation?
"The eyes are the windows of the soul". Presentation is everything! Great visual merchandising is an essential part of your sales strategy. A well-designed visual merchandising program creates excitement and interest, gives your customers a fun and unique experience, and also gives your operation a competitive edge. Giving your customers a full-store experience is a guaranteed way to increase your business and encourage repeat customers. A well-executed visual merchandising and retail program builds your brands, sells your products and keeps your customers coming back for more!
Our Merchandising Services Include:
Keys to Successful Merchandising
- Signage
- Colour
- Menu
- Packaging
- Presentation
- Lighting
- Interior Design
- Display and Layout
- Visual Merchandising
- Point of Sales Materials
The art and science of merchandising
Visual merchandising is everything that you see and experience when you enter an operation. Visual merchandising engages all the senses – Hearing, sight, scent, touch and taste. The more senses you engage, the more people respond to your operation, stay longer and buy more.
Visual merchandising is the art of presenting your products in a way that convinces customers to buy what you have to offer.
The science behind visual merchandising refers to many factors such as consumer behaviour, the effect of colours and textures, demographics, packaging, product value and overall ambience.
For Diane Chiasson, the art and science merge in exciting and groundbreaking ways. Chiasson Consultants helps your organization to capitalize on these factors. A well-designed merchandising program creates interest, increases impulse sales, and offers a unique experience for buyers. Store experience is an essential part of the product you are selling. If you give your customers a full-store experience, you're guaranteed to increase your business and encourage repeat visits.
We understand what motivates consumers to buy
What makes a customer walk through your door? What attracts a customer to a particular food display or retail station? What makes the customer linger a little longer? What makes a customer want to purchase your product?
Customers buy with their eyes first! You can turn a passive window shopper into an active buyer through the use of colours, texture, lighting, design, layout, product presentation and display. These elements all contribute to the success of your operation. Great visual merchandising should engage all the senses — hearing, sight, scent, touch and taste. The more senses you engage, the more people respond to your operation, stay longer and buy more. Diane Chiasson, and her team, use their expertise to combine them all, providing your customers with the ultimate experience and your business with an increased rate of return.
HMSHost Chicago, USA
Airport Merchandising Program
It's all about "the experience"
The experience must begin the moment the customer enters your operation and it must continue until they walk out the door. We can help you increase the average purchase value and train your staff to deliver "the experience".
We can help you keep your restaurant or retail operation more competitive. We can help you attract new business and turn new patrons into regulars.
Consulting work
To find out about our consulting services, please feel free to call us at 416-926-1338. You can also email us with any questions, requests or suggestions at
You can also check out our List of Consulting Services to see what other services we offer.
Diane Chiasson is also available for Assessment, Training, Coaching, Speaking and Telephone Consultation
To read our letters of reference, click here.
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