Diane Chiasson, FCSI President

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What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC

Revamp your look, increase sales, gain new customers

altChiasson Consultants Inc. works with a wide variety of restaurant, foodservice and hospitality operations including independent and franchise restaurants, quick-service restaurants, pizza operators, bakery stores, coffee shops, hotels, resorts, colleges and university cafeterias, hospital cafeterias, theme park and recreational facility cafeterias, and casinos.

With over 25 years of hands-on experience, we help businesses increase revenue, maximize profitability, expand their customer base, and improve customer loyalty.

We offer unique and personalized services that are thoroughly researched and customized to meet your particular needs, objectives and budget. Diane Chiasson, FCSI, President, will personally handle your project to make sure that everything is on track and that you are completely satisfied. Client satisfaction is one of Diane's top goals, and the commitment of each member of her company.

Chiasson Consultants Inc. offers a wide range of services to assist you in achieving your goals. Check out our List of Consulting Services to see how we can help you.

Diane Chiasson is also available for Assessment Programs, Training, Coaching, Speaking and Telephone Consultations.

We help you find extra profits hidden in your business!

Staying competitive is the only way you will ensure your business remains successful in the future. Chiasson Consultants can help you reposition your operation in order to capitalize on shifts in the market and meet your competitive objectives.

Don’t let money slip between your fingers. Chances are you’re missing out on one of the most essential, but often overlooked, elements of restaurant, foodservice, hospitality and retail success. Merchandising is the key to putting more money in your pocket and getting more out of what you are offering your customers.

Chiasson Consultants are the undisputed experts when it comes to merchandising. Combine that with their track record of providing tailored marketing, interior design, branding and sales solutions to some of North America’s leading companies, you know you will get a solid return on investment when you decide to work with us.

We have successfully developed concepts for bakery and pastry shops, deli and cheese stores, foodservice and to-go operations, specialty food stores, food courts and cafés. We will come up with creative ideas for your operation, wherever you are, be it shopping centres, airports, motorways, clubs or shopping strips.

For years, we have been successful in delivering quality projects with professionalism and style to many well known companies such as Second Cup, Pizza Delight, The Bay -- Foodwares Market, Casey’s, Mandarin Restaurants, Sarku Japan, Marché Mövenpick, London Life Insurance, Villanova University, HMSHost, St. Joseph’s Hospital, The Olive Garden, Mount Sinai Hospital and Harvard University.

Have you asked these important questions?

There are many questions you need to ask yourself about your business.

      • What's working - and what isn't? What strategies can you put in place to capitalize on your strengths and improve on your weaknesses?
      • How can you best grow your business?
      • Are your merchandising and cross-merchandising programs achieving the profits they could be?
      • How can you ensure that you stay ahead of your competition?

Our track record speaks for itself! We will design or retrofit your operation, create profitable merchandising opportunities, or simply fine-tune your existing operation. We will use our proven methods to ensure that you can use your business strengths to boost your sales instantly. We guarantee that your business will stand out against the competition, increase revenue and have higher staff morale.

Diane Chiasson is renowned for her talents in taking even the most average foodservice facility located in institutional and other environments, and turning them into something that will not only draw in customers but also blow the competition away.

Our proven strategies to cut costs

High operating costs are a drain on your profits! We will evaluate your operation and find new ways of cutting costs to put more money in your pocket.

We focus on improving your organizational structure in ways that will cut your costs and increase your level of customer service. Our insightful and objective perspective combined with our tried-and-true tricks of the trade will work for you and your business.

Find new streams of income

Expanding the way you deliver your products will build your market share and profits

      • Want to build a to-go business? Let us show you how you can transform an in-house foodservice business into a lucrative take-out business; diversify your business and increase returns!
      • Private Labelling has led to dramatic results in a number of restaurants and foodservice operations. With minimal investment, we will work with you to develop a concept, design, marketing plan that reflect and promote your brand. A strong brand identity increases your revenue, customer count, and market share.

How the art and science of merchandising works for you

altVisual merchandising is everything that you see and experience when you walk up to, into and through an operation. Visual merchandising engages all the senses – hearing, sight, scent, touch and taste. The more senses you engage, the more people respond to your operation, stay longer and buy more.

Visual merchandising is the art of presenting your products in a way that convinces customers to buy what you have to offer.

The science behind visual merchandising refers to many factors such as consumer behaviour, the effect of colours and textures, demographics, packaging, product value and overall ambience.

For Diane Chiasson, the art and science merge in exciting and groundbreaking ways. A well-designed visual merchandising program creates interest, increases impulse sales, and offers a unique experience for buyers.

Store experience has become an essential companion to the product you are selling. If you give your customers a full-store experience, you’re guaranteed to increase your business and encourage them to come back again and again. Our strong foundation in these areas coupled with Diane’s impeccable creative flair and imaginative approach make working with our company the right choice.

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What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA