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What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC

Foodservice Consultant

We offer a wide range of restaurant, foodservice, merchandising, hospitality and retail consulting services. Our clients trust us with their brands because they know that we deliver.

With over 30 years of restaurant and retail consulting experience, Diane and her professional team help small independent restaurant operators, quick service and full-service restaurants, independent and franchise restaurants, multi-unit operators and national chains, bakeries, coffee shops, pizza operators, hotels, resorts, educational facilities, hospitals, convenience stores, grocery stores, supermarkets, corporate foodservice companies, foodservice management companies, shopping centres, gift and retail stores, gas bars, manufacturers and suppliers, airport and motorways, theme parks and recreational facilities, food commissaries, and casinos build brand identity and customer loyalty, increase profits and sales, and achieve greater success. We are 100% involved from start to finish!

Foodservice Consulting Services


Chiasson Consultants will review your current and planned design, layout and merchandising program. We then meet with your team to discuss the future needs and plans of your operation. We complete a thorough assessment, and will make suggestions for improvement. We identify the operation's internal resources and make recommendations on how to reduce costs and improve operation efficiency. We then identify business growth issues which could include renovating or opening new operations, and provide the concept and design development ideas to satisfy those needs.

We will also discuss the logistics of merchandising and presentation, eye-catching displays and layouts, cross-merchandising, psychological reactions to colour and texture, point-of-sales material and signage, as well as lighting. This interactive assessment is available as a customized full-day program or a half-day program.

Brand Identity

Chiasson Consultants creates and implements comprehensive, fully integrated brand-name identity programs that maximize revenue potential. The objectives are to increase revenue, build customer loyalty and develop a strong in-home brand presence by designing and executing a private label branding and sales program for your operation.

Concept Development

Chiasson Consultants in conjunction with your team will assist you with your projects from start to finish in developing a strong concept and an appropriate design direction for your foodservice or retail operation. This involves touring the facilities, discussing design options, expansion of product line, brainstorming sessions, as well as formalizing a general project plan. Our goal is to match our services to meet your needs, within your pre-established budget.

Customer Service Training

A well-designed customer service and loyalty marketing program will provide a distinct advantage over the competition, while allowing you to establish a reputation for customer service and attention to detail. Ultimately, by catering to your established customer base, you will substantially increase your bottom line.

A customer service and loyalty marketing program is not a one-shot deal, but should be an ongoing commitment by your organization. Highly successful operators view customer loyalty as an integral part of their operation. Chiasson Consultants will create a customer service and loyalty marketing which will integrate all aspects of your organization including operations, training and future development.

Interior Design

When looking to refresh or create a new interior for your operation, Chiasson Consultants will work with your team to create an inviting design and layout for all your retail and foodservice areas. We will make suggestions related to smallwares, furniture, lighting, equipment and display options, as well as merchandising and layout recommendations. Creating an appealing foodservice and retail environment will make your operation more attractive to your customers, and will encourage them to stay longer.


Menu Design & Copywriting

Menu Engineering

Mouthwatering descriptions for menu items are a must in today's marketplace. Chiasson Consultants provides menu-writing services that make your menu an effective sales tool. The design of the menu is just as important as the descriptions and Chiasson Consultants uses effective placement, colour and style to make high profit items sell more.


It has been our experience that effective and innovative foodservice and retail merchandising in an operation requires a significant amount of brainstorming and planning. The appropriate blend of your own food products, artefacts, props, display, decorative accessories and great merchandising are all key to the successful creation of the Hospital Interior design and merchandisingdesired ambiance. Using outstanding merchandising techniques and concepts, we design and implement an overall foodservice and retail merchandising plan, and work out the proper solution to best suit your company's needs.

Chiasson Consultants will assist and educate your employees on how to introduce unique visual food merchandising and presentation techniques, utilizing all kinds of food products such as big healthy original sandwiches, homemade desserts, and display items such as plates, bottles of condiments, etc. We also take your employees through a series of steps that will lead to a more attractive foodservice operation and will therefore increase your sales.


Public Relations

Chiasson Consultants will design programs to train your executives to become a highly efficient marketers for all your foodservice operations as well as for your entire operation. The key to profitability in today's highly competitive marketplace lies in a strong promotion, public relations and marketing campaign. A high profile with both the public and the press will lead to increased traffic and higher revenues. Therefore, a well-developed promotion, public relations and marketing plan must be a goal for all your operations.

A well-designed promotion, public relations and marketing strategy will provide your operations with a distinct advantage over the competition, especially if innovative solutions are applied to getting your word in the marketplace. As you know, operators frequently neglect the many unique and cost-effective methods to market their operations; meanwhile, a creative approach to promotion and marketing would substantially increase your bottom line.

Recipe & Product Development

One of the most important decisions you can make as a foodservice operator concerns the type of food and beverage products that will be offered within your operation. Additionally, the image of your operation will generally centre on the types of food that are served, the consistency and quality of each menu item served at different locations, as well as having similar price ranges throughout your operation.

Chiasson Consultants will research, revise and develop each food menu item as well as design unique food presentation; keeping in mind the overall image and style of your operation. We also suggest, develop and implement new recipes and menu items to be offered in your foodservice facility, as well as service style and plating requirements, keeping in consideration the latest food trends and popularity.


Training of personnel is an integral part of any program we undertake. Our training program turns your staff into a strategic, efficient team. Chiasson Consultants will train your managers and employees to independently manage foodservice areas, including food and product selection, presentation, display, merchandising, packaging, pricing, impulse sales and sales techniques, and to use their creativity in helping to maintain the appearance of your facility.

Workshops & Seminars

The training seminars introduce a short overview of the visual foodservice merchandising concept to key executives. This enables you to evaluate how your existing employees can introduce these concepts within your own operations. Key elements include the product selection, presentation, merchandising, packaging, and tips on how employees can use their creativity to help maintain the appearance of the operation.

Employees gain years worth of experience in only days. All of our training materials are based on well-documented research and proven principles of learning. Our focus is on realistic, practical material that you can apply on the job. We concentrate our efforts on the how-to's in the field.

The seminar will be a complete presentation with visual aids and a hands-on demonstration by Diane Chiasson. Our approach is to do it rather than talk
about it.

Our mission is to help you build
a profitable and thriving restaurant business

Operation Assessment
Brand Identity
Business Plan
Concept Development
Customer Service
Interior Design
Menu Development
Opening a Restaurant
Recipe and Product Development
Staff Training
Workshops and Seminars

Consulting Work

To find out about our consulting services, please feel free to call us at 416-926-1338 or our toll-free line at 1-888-926-6655, or fax us at 416-921-6994. You can also email us with any questions, requests or suggestions at

Diane Chiasson is also available for Assessment, Training, Coaching, Speaking and Telephone Consultation.


To read our letters of reference, click here.

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What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA