Diane Chiasson, FCSI President

click for online store


What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC


Learn to increase your profits and attract more attention with better design

Signs and POP materials are silent communicators that advertise your products to customers. Proper packaging, labeling, POP materials and signage can make or break your restaurant, foodservice or retail operation. Potential customers will decide whether or not to enter your establishment simply by reading a sign or checking out your packaging, without ever trying any of your products.

In this highly interactive workshop, Diane Chiasson, FCSI, President of Chiasson Consultants, will teach you how to gain customers and improve the value of your brand with proper packaging and labeling techniques, as well as how to write, design, and where to place POP materials and signage. Diane has over 30 years of experience in the restaurant and retail industry, and she will show you how to send out the best message about your products to your customers. You will have the opportunity to bring in your own labels, tags, POP materials and packaging for Diane to review and critique personally.

In this workshop you will learn how to:


  • Create high-perceived value products with proper packaging and labeling
  • Build strong brand strategy, brand identity and brand recognition
  • Decide what types of signage are suitable to your operation
  • Create easy-to-read and easy-to-understand signs and labels
  • Write sales-inducing copy for POP materials and signage
  • Understand how to design proper labels and POP materials using attractive fonts, colours and styles
  • Strategically place POP materials and signage in the right places for maximum exposure
  • Label all your products properly
  • Understand the psychology of a shopper’s mind
  • Create merchandising and cross-merchandising opportunities

Upon completion of our workshop you will receive a personalized certificate. You can use this certificate to further your expertise in your professional career, or use it in your portfolio or on your website.

Get even more from your learning experience with our Retail Study Tour!


Get even more from your learning experience with our Retail Study Tour!

Smart restaurant and retail operators watch the competition! One of the best ways to learn about your industry is to take a look around you. Add a Restaurant and Food Retail Study Tour to one of your workshop packages. Diane will guide you through Toronto’s most interesting independent restaurants, food markets, boutique hotels, supermarkets and fine gourmet food stores, as well as other unique and exclusive food and retail operations. In just a single day, you will gain useful knowledge from the latest restaurant and retail trends and concepts.

As a special offer, you can add this Retail Study Tour to your 2-day workshop for an additional price of $399/person, or add it to your 1-day workshop for an additional $499/person. The cost to attend the Retail Study Tour alone is $599/person. For more information, please visit our Restaurant and Food and Retail Study Tours page.


What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA