Diane Chiasson, FCSI President

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What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC

Book this workshop for you and your team today – Customization available!

Diane Chiasson, FCSI, President of Chiasson Consultants Inc., will teach you how to gain new customers, build brand loyalty and increase sales via direct marketing, online marketing and advertising campaigns within your budget.

Direct mail and online marketing programs are the most effective ways to reach your potential and regular customers, and to send them your personalized messages. Online marketing has taken a whole new direction over the past decade. Operators need to take advantage of all the low-cost and sometimes even downright FREE options available online today.

By attending this workshop, you will learn how to become a savvy online marketer, to stay current and relevant with your operation, and change the way you communicate with potential and regular customers. Diane will show you how to use the most effective direct marketing, online marketing and advertising tools that will help you succeed.

In this workshop you will learn how to:

  • Develop and implement low-cost and high-impact direct marketing campaigns
  • Use the most effective online marketing techniques that work in today’s world
  • Drive traffic to your website to gain new customers and retain customer loyalty
  • Create strong and relevant copy that will grab your customers’ attention
  • Identify and select the most effective social media activities that best suit your operation
  • Create advertising campaigns that stand out from the competition
  • Maximize your advertising budget by producing cost-effective ads using Diane’s ‘insiders’ secrets
  • Add pizzazz to your print advertising, website and email campaigns
  • Maximize profits, and increase store visits and sales

Upon completion of our workshop you will receive a personalized certificate. You can use this certificate to further your expertise in your professional career, or use it in your portfolio or on your website.

Get even more from your learning experience with our Retail Study Tour!

Smart restaurant and retail operators watch the competition! One of the best ways to learn about your industry is to take a look around you. Add a Restaurant and Food Retail Study Tour to one of your workshop packages. Diane will guide you through Toronto’s most interesting independent restaurants, food markets, boutique hotels, supermarkets and fine gourmet food stores, as well as other unique and exclusive food and retail operations. In just a single day, you will gain useful knowledge from the latest restaurant and retail trends and concepts.

As a special offer, you can add this Retail Study Tour to your 2-day workshop for an additional price of $399/person, or add it to your 1-day workshop for an additional $499/person. The cost to attend the Retail Study Tour alone is $599/person. For more information, please visit our Restaurant and Food and Retail Study Tours page.

"Diane has a great flare for style and colours. Coupled with her clever marketing strategies, our operation has been able to generate new interest and our sales are moving in the right direction."

Jay D. Gould
Mrs. Fields

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What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA