Concept Development

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What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC

Foodservice Consultant

Let’s discuss your concept for your brand new restaurant. Make sure to plan for your restaurant, food service, and retail success from the very start.

Many restaurant, foodservice, hospitality or retail owners and operators make the mistake of hiring a consultant after they have spent thousands of dollars on construction and renovations, only to find that something doesn't work.

When you work with Chiasson Consultants, we make sure that every little detail of your operation has been thoroughly thought through so that no backtracking is necessary once construction begins. We will share tips, tricks, ideas, insights, and our high-level strategies that will enable your restaurant to have a unique competitive edge.

Our company works in conjunction with your team to assist you with your projects from start to finish in developing a strong concept and an appropriate design direction for your restaurant, foodservice or retail operation. This involves touring your facilities and having some brainstorming sessions with your team to formalize a general project plan. Our goal is to match our services to meet your needs, within your pre-established budget and timeline.

Our Concept Development Services Include:

  • Vision and goals
  • Concept creation and development
  • Brand strategy
  • Restaurant interior design concept
  • Menu development, engineering, design and pricing
  • Food and labour costs
  • Product development
  • Merchandising and cross-merchandising program
  • Customer service program

HMSHost Restaurant Merchandising

Consulting Work

To find out about our consulting services, please feel free to call us at 416-926-1338 or our toll-free line at 1-888-926-6655, or fax us at 416-921-6994. You can also email us with any questions, requests or suggestions at

You can also check out our List of Consulting Services to see what other services we offer.

Diane Chiasson is also available for Assessment, Training, Coaching, Speaking and Telephone Consultation.


To read our letters of reference, click here.

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What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA