Brand Identity

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What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC

Foodservice Consultant

Does your brand tell a story? Add value, command higher prices, attract more customers to your restaurant by having the right brand identity.

Branding is not just about a logo. It is about the entire concept vision of your operation. Developing a strong and consistent brand, complete with a real story or strong message, is an essential component to the success of your restaurant, foodservice or retail operation. Branding is especially important in today’s marketplace as people crave for comfort and familiarity. They want to go someplace they recognize, know what they will pay and know what they will get. A strong and consistent brand identity brings a level of trust.

At the end of the day, a strong brand image adds value to your company, commands higher prices, attracts better employees and most importantly, adds money to your bottom line.


Chiasson Consultants creates and implements comprehensive, fully integrated brand-name identity programs that maximize revenue potential. The objectives are to increase revenue, build customer loyalty and develop a strong in-home brand presence by designing and executing a private label branding and sales program for your operation.

Our Brand Identity Services Include:

  • Define the Culture
  • Understand the Vision
  • Understand Brand Story
  • Understand Brand History
  • Brand Name & Identity
  • Brand Style Guidelines
  • Brand Name Strategy
  • Graphic Design
  • Logos and Colours
  • Typography Style
  • Menu & Brochure
  • Signage and POP
  • Website and Social Media
  • Guest Experience

Brand Identity

Private Label and Packaging

Your operation's brand-name identity is a constant reminder because it literally acts as an advertising billboard. Consistent graphics, colours and logos reinforce customer awareness of your product line. They should be creatively designed to enhance each department's visual image and underline the operation's brand identity, theme and concept. Chiasson Consultants will develop programs that effectively project your unique brand identity.

Point-of-Purchase and Signage Design

Chiasson Consultants advises on an array of related point-of-sales and signage material as well as table tents designed to enhance menu items and add to the ambiance of the dining or retail area. We also make recommendations for large blackboards, chalks, magic markers, erasable pens, clip-on point-of-sales, pins to insert mini signs, easels, stands, mini-signs and mini-blackboards.

"We would not hesitate to hire Diane Chiasson for another project as she has shown great professionalism in her work and is a highly talented individual."

Larry Wolf, CEO
Casino Niagara

Consulting Work

To find out about our consulting services, please feel free to call us at 416-926-1338 or our toll-free line at 1-888-926-6655, or fax us at 416-921-6994. You can also email us with any questions, requests or suggestions at

You can also check out our List of Consulting Services to see what other services we offer.

Diane Chiasson is also available for Assessment, Training, Coaching, Speaking and Telephone Consultation.


To read our letters of reference, click here.

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What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA