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What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC

Foodservice Consultant

Do you need a fresh perspective or new ideas for your restaurant concept? Get our restaurant, foodservice and/or retail assessment program to evaluate your operation, analyze your business needs, and lead you to great success.

Chiasson Consultants is a restaurant and retail consulting firm that specializes in helping restaurant, foodservice or retail operators, build brand identity and customer loyalty, increase profits and sales, and achieve greater success.

Remember, if you can’t measure something, it is difficult—if not impossible—to improve it.

Our On-Site Assessment Program is one of our most popular and best value services. Everyone benefits with a fresh set of eyes, and an assessment open your eyes to what you may not be seeing. We will meet at your facility and conduct a thorough site visit from back to front of house, to assess each and every aspect of your operation to better understand the productivity and service levels of your operation, and to discuss your goals, needs, and challenges.

We will evaluate your operation and deliver tailored solutions. In just one day, you'll get immediate answers to your questions, and find immediate solutions to your problems. You will understand what's working and what's not in your operation, and learn several creative ideas and strategies on how to improve your business right away. You will also understand your customers' psychological reactions to colours, textures and lighting. Our assessment program offers the most "bang for your buck."

Interior Design Assessment
Interior Design Assessment

Our Assessment Programs are essential for owners and operators who are either in the planning stages of their business and would like to get advice on their turnover, their profitability, services and marketing, and for those who are looking for quick answers and solutions to their problems.

Food Presentation Assessment
Food Presentation Assessment

Diane Chiasson, FCSI, President, will set you up with several ideas, strategies and advice before you commit to anything. Our assessments are designed to set you on the most profitable and successful track, and ensure you don't waste thousands of dollars on costly and useless construction, renovations and other mistakes.

Branding Packaging Assessment
Branding and Packaging Assessment


2-Day In-House Evaluation

Prior to the onsite visit, our team spends two days to first review and assess all the information below:

  • Photos of your back-and front-of-house restaurant and the exterior
  • In-house brand identity, tagline slogans, and packaging
  • Menus – regular menus, grab & go/take-out menu, delivery menu
  • Recipe mapping and food/retail product lists
  • Food/beverage and labour costs
  • System and procedure information
  • Customer service and staff training information
  • Marketing, promotion and advertising information
  • Website and social media information
  • Wish list for your future growth, renovation and/or expansion

6 Critical Areas to Assess

Brand Concept Design Menu Recipes Kitchen Design & Equipment
Systems & Procedures Customer Service & Staff Training Marketing & Social Media

1-Day On-Site Assessment

Our assessment program involves an interactive meeting between Diane Chiasson and your team. During this one day on-site visit, Diane will meet you at your facility and take a walking tour of your entire operation, look at your existing set up, and make an in-depth review of the current state of your operation. During the tour, Diane will evaluate your:

Food retail merchandising

  • Front- and back-of-house restaurant/retail operation and the exterior
  • Review of your location and an analysis of your competition
  • Discuss your concept, brand identity, and tagline slogans
  • Recommendation on how to improve the logistics of your line flow, speed of service, queuing time, and overall Guest Experience
  • Review of your ordering and POS system
  • Revision and discussion of your current menu, grab & go/to-go menu, and delivery menu
  • Advice on menu development and engineering including copywriting and design
  • Recommendations for new menu items and suggestions for recipe ideas
  • A full review and analysis of your interior design, décor and layout
  • Revision of your kitchen and preparation of a kitchen audit to pass the health inspection
  • Simple and affordable recommendations on how to optimize your space
  • Discuss easy and simple steps for immediate improvement and efficiency
  • Discuss foodservice/retail opportunities to immediately increase revenue
  • Recommendations regarding merchandising and cross-merchandising options and opportunities
  • Ideas for eye-catching visual presentation and merchandising displays
  • Suggestions for additional retail merchandising products to increase profits
  • Review and assessment of your lighting system (lighting can make or break your operation)
  • Assessment of your graphics, point-of-sale materials (POP), and inside/outside signage program
  • Review of your labeling and packaging
  • Recommendations on some home-meal solution programs to increase your sales
  • Review and assess the effectiveness of your service style
  • Review and assess the effectiveness of your management style
  • Analysis and recommendations of your marketing, promotional, and advertising plans/campaigns
  • Information on current successful marketplace trends and recommendations on how they may be applied to your particular needs
  • Discussion on appropriate system and procedure operations
  • Review of your training manuals and assess your customer service training program
  • Advice on how to hire and train staff properly
  • Discuss how to get more customers to come to your operation, with the ultimate goal of increasing sales right away
Assessment Program

Need Help?

If you’d like an expert assessment of your business to identify ways to reduce costs and improve productivity, we are here to help. Click on the link below to request a Free Telephone Consultation where we can explore your questions and situation.


Please email us at for an assessment quote.

Montreal Airport Second Cup
Montreal Airport - Second Cup

Remote Consulting Services

We now help our clients collaborate via our video conferencing solutions, and we can bring your meetings to life and conduct face-to-face online meetings, facilitate team collaboration, and share documents. These are less expensive and are excellent ways to participate in a remote session, and be able to access our consulting services you need from anywhere in the world. The advantages of video conferencing will drastically save on travel and lodging expenses, and interact in real time with your team.

Don’t let your geographic location deter you from accessing the expertise you need for success.

Café food display

Take advantage of our photorealistic computer-aided design concept

This is an added feature you can add to your assessment. This is ideal if you are planning a renovation, store improvement, or building a new operation. We will create a realistic concept development with our computer-aided program. This will give you a clear understanding of the plan and all the important details. This is available alone, without an assessment program, or as part of a combined program.

Consulting Work

To find out about our consulting services, please feel free to call us at 416-926-1338 or our toll-free line at 1-888-926-6655, or fax us at 416-921-6994. You can also email us with any questions, requests or suggestions at

You can also check out our List of Consulting Services to see what other services we offer.

Diane Chiasson is also available for Training, Coaching, Speaking and Telephone Consultation.


To read our letters of reference, click here.

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What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA