Diane Chiasson, FCSI President

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What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC


To read Diane's articles on marketing, click on the article you are interested in:

How to Increase your Search Engine Rankings
Restaurant Marketing: 8 Tips to Market to Baby Boomers

Bakers Journal
Mother's Day Ideas
Get a Jump on Back to School
Summer Marketing Tips
How to Use Mobile Marketing
8 Resolutions for a Great Year
7 Ideas for Valentine's Day
7 Steps for a Birthday Club
6 Ideas to Boost Halloween Sales
Where Everybody Knows Your Name: Brand Recognition
Cultivating a Retail Database

Canadian Pizza Magazine
7 Easy Ways to Start your Back To School Marketing
7 Ideas for Mobile Marketing
8 ways to avoid cutbacks
8 Valentine’s Day promos to spread some love
9 Tips for a Jolly Christmas
7 Ways to Scare Up Halloween Business
7 Ideas to Boost Your Take-Out Sales
8 Reasons to Target Baby Boomers
6 Steps to Customer Loyalty Programs that Work
6 Strategies for Building Brand Recognition
Beat the Recession with 14 Easy Tips
8 Ideas for Fun and Informative Newsletters
7 Easy Ideas to Cater to Kids
11 Easy Marketing Ideas to Increase Business

Convenient Store News
8 Simple Marketing Ideas to Beat the Economic Blues

9 Tips to Set Up or Improve your Patio

7 Tips to Prepare your Restaurant for Mother's Day

5 Fun Ideas for Valentine's Day

8 Ways Restaurants Can Capitalize on the Holiday Season

Foodservice & Hospitality
Pizza Power

Foodservice News
Postcard Marketing -- Low-Cost, High-Impact
Developing a Brand Image

Food Industry News
Restaurant Success with a Newsletter
Easy Marketing and Advertising Tips

Restaurant Marketing: Six Promotional Ideas for Halloween
Restaurant Marketing: Eight Ideas for the Christmas Holidays

Restaurant Central
10 Ways to Spread your Restaurant's Message Via Good Copywriting
Five Ideas to Prepare your Restaurant for Patio Season
Seven Social Media Marketing Tips to Use this Holiday Season
Six Tips for Using Facebook to Market your Restaurant
Consumer Demographics your Restaurant Needs to Know
Six Tips for Improving your Brand Recognition at Summer Festivals
Marketing Trends for 2012
Sniff Out Higher Profits with Scent Marketing
Seven Marketing Ideas for the Back-to-School Crowd
Boost Your Business with Seven Attractive Valentine's Day Promotional Ideas
Seven Simple Tips for Writing a Fun and Informative Newsletter
Six Strategies to Build Brand Recognition
Old is Gold: Eight Way to Draw in the 55+ Crowd
Seven Ideas for Celebrating Mother's Day and Father's Day
Targeting Tourists: Seven Tips for a Busy Summer

Western Hospitality News
Make It Fresh For Home Meal Replacement

All of the articles are copyrighted. If you would like to use one of our articles, please send us an email at chiasson@chiassonconsultants.com

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What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA