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Diane Chiasson, FCSI President

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Testimonials

What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
President
Country Style Foodservices Inc.
Toronto, ON


 

“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


 

“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON


“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC


Hire the best restaurant consultants, foodservice consultants, merchandising consultants and retail consultants in Canada and the U.S. who get the results you want!

Diane Chiasson, FCSI, president of Chiasson Consultants Inc. is a renowned restaurant, foodservice, merchandising and retail consultant in Toronto. Her company has been helping clients increase profits and sales, and achieve greater success for over 30 years. Regarded as the founder and pioneer of restaurant and foodservice merchandising, Diane and her team use research strategy, branding and design to provide innovative and customized restaurant, foodservice and retail merchandising concepts, interior design and marketing solutions to make you stand out in today’s competitive marketplace.

Our clients include independent and franchise restaurant and retail operations, bakery stores, pizza operators, coffee shops, hotels, resorts, educational facilities, hospitals, grocery stores, supermarkets, corporate foodservice, foodservice management, shopping centres, gas bars, food manufacturers and suppliers, theme parks, food commissaries, and casinos.

"Is your business missing out on unexplored restaurant, foodservice and retail merchandising, interior design and marketing opportunities? Years of experience have taught me that a new perspective can turn these opportunities into reality. That's where we come in!

Restaurant and foodservice merchandising success requires the perfect mix of style and strategy... and we can help you achieve it through quality, creativity and commitment, the foundation of our business. Our services directly affect your bottom line. What does it mean to you? A solid return on your investment!"

Diane Chiasson, FCSI, President
Chiasson Consultants Inc.

Restaurant, foodservice and retail merchandising is our specialty

Chiasson Consultants Inc. is the only restaurant, foodservice and retail consulting firm in Canada and the U.S. that also specializes in food merchandising. We maximize opportunities by incorporating creative retail areas to generate additional sales. With her experience combined with the learned knowledge of customer behaviour and the psychology of customers' buying habits, Diane is recognized as a certified restaurant and foodservice merchandising expert.

Nowadays, operators recognize the importance and relevance of a successful restaurant, foodservice and retail merchandising program, and why it has become an essential part of staying ahead in today's competitive marketplace.

Restaurant and retail merchandising is both an art and a science

Visual merchandising is everything you see and experience when you walk up to, into and through a restaurant, foodservice operation or retail store. Visual merchandising engages all the senses -- hearing, sight, scent, touch and taste. The more senses you engage, the more people respond to your operation, stay longer and buy more.

Visual merchandising is the art of presenting your products in a way that convinces customers to buy what you have to offer.

The science behind visual merchandising refers to many factors such as consumer behaviour, the effect of colours and textures, demographics, packaging, product value and overall ambience.

For Diane Chiasson, the art and science merge in exciting and groundbreaking ways. Chiasson Consultants will help your organization to capitalize on these factors. A well-designed visual merchandising program creates interest, increases impulse sales, and offers a unique experience for buyers. Store experience has become an essential companion to the product you are selling. If you give your customers a full-store experience, you’re guaranteed to increase your business and encourage them to come back again and again. Our strong foundation in these areas coupled with Diane’s impeccable creative flair and imaginative approach make working with our company the right choice.

DianeChiassonAboutUsPhoto_small.png Diane Chiasson, FCSI
President

The founder of Chiasson Consultants Inc., Diane is a world-renowned expert and is recognized as the industry leader in providing profitable, creative restaurant, foodservice and retail consulting, merchandising, interior design and marketing concepts. She received her initial training in her family-owned restaurant and also gained invaluable experience owning and operating her own gift and fine gourmet food retail stores. Her thorough, practical approach to launching and enhancing business operations has made her one of the most sought after restaurant and retail consultants in her field.
Read Diane's biography
Arwynn Davey
Creative Business Director

With an eye on the latest trends and design concepts in the restaurant, retail, and educational industries, Arwynn Davey specializes in graphic design, and brings a distinctive style to her work. Her strong marketing skills help her envision and execute effective strategies for clients. Arwynn creates eye-catching advertising campaigns, marketing and promotional materials, and develops strong corporate identity and branding.
Michele Lee-Pollack
Marketing & Editorial Coordinator

A graduate of Ryerson's journalism program, Michele, an avid food and restaurant enthusiast, is responsible for writing sales and marketing materials, public relations, copywriting and editorial duties. The combination of excellent writing skills and knowledge about the restaurant and food industry makes Michele an invaluable member of the team.
Randall Brandford
Interior Designer and Visual Merchandising Designer

Randall Brandford brings his unique perspective to visual merchandising concepts and interior design in the restaurant, hospitality and retail industries.
His wide range of experience includes display and visual merchandising programs and other interior design concepts.
Yves Gauthier
Interior Designer and Visual Merchandising Designer

Yves Gauthier is an inspirational artist and interior designer in the foodservice and retail industries, specializing in interior design and visual merchandising.
He has worked on a wide range of interior design projects, with an emphasis on colour management, display and creative merchandising concepts.
Blaine Herrmann
Graphic and Packaging Designer

Blaine Herrmann brings many years of graphic design experience and specializes in designing corporate identity, promotional materials and packaging. His keen eye, ability to understand the unique image and needs of every client, combined with his positive attitude he is an essential part of our team.

Foodservice Consultants Society International (FCSI)
We Share ― We Support ― We Inspire

Diane Chiasson is a professional member of the Foodservice Consultants Society International (FCSI). When considering a foodservice project, an FCSI consultant should be your first choice. FCSI is the only such consulting society in the world. FCSI maintains a global focus with members in over 30 countries dedicated to providing the highest quality of service. Members attend educational seminars that focus on state-of-the-art developments in the foodservice industry. Members also have the benefit of networking with other professionals in the foodservice industry during Society sponsored activities.

In order to gain acceptance into the Society, members must meet strict criteria assuring their experience and overall professionalism. FCSI consultants maintain high ethical standards and work efficiently to achieve total client satisfaction. FCSI is committed to education. This is why all FCSI Professional members are required to accumulate continuing education units (CEU’s) to maintain that level of membership.

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Testimonials

What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA


“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON


“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON


“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Director
Villanova University
Villanova, PA


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