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What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC

Foodservice Consultant


To read Diane's food service, restaurant and retail articles on marketing, click on the article you are interested in:

Bakers Journal
5 Ways to Attract More Tourists
Essential Elements for Building a New Website
Driving Sales
Feel Good Marketing Campaigns
Seven Summertime Marketing Tips
Make the Most of Summertime Traffic
Six Ideas to Make Easter an Egg-cellent Event
Eight Great Ways to Make the Most of your Downtime
Easy Marketing Ideas in Tough Times
How Today's Consumer Shops
5 Ideas for Direct Marketing
Eight Ideas to Attract Tourists
Brighten Up Your Summer
Six Reasons Loyalty Programs Work
Six Out-of-the-Box Marketing Ideas for your Bakery
Get a Jump on Back to School
Summer Marketing Tips
How to Use Mobile Marketing

Canadian Pizza Magazine
Boost Your Pizzeria's Income Right Away
Six Ideas for Charity Marketing
Marketing Your Pizzeria Online
Designing a Pizzeria Website
Getting Your Pizzeria Ready for the New Year
Back to School Promotions
Six Tips for your Pizzeria Marketing and Business Plan
Five Steps to Freshen Up your Brand
Five Ways to Attract Travellers and Tourists
How to Market to Customers in the Cold Winter Months
Year-round Holiday Marketing Tips
Start Mastering your Marketing with a Plan
10 Ways to Market on a Shoestring
6 Tips to Take Advantage of Fall
5 Tips for Pleasing the Summer Crowd
Seven Ways to Attract a Lunch Crowd
Five Steps to Direct Marketing
Earning Loyalty: Here are Six Things Loyalty Programs Can Do for your Business
Six Ways to Reel in New Customers
How to Turn your Pizza Operation into a Destination
7 Easy Ways to Start your Back To School Marketing
7 Ideas for Mobile Marketing
8 ways to Avoid Cutbacks
7 Ideas to Boost your Take-Out Sales
8 Reasons to Target Baby Boomers
6 Steps to Customer Loyalty Programs that Work
Beat the Recession with 14 Easy Tips
8 Ideas for Fun and Informative Newsletters
7 Easy Ideas to Cater to Kids
11 Easy Marketing Ideas to Increase Business

Convenient Store News
8 Simple Marketing Ideas to Beat the Economic Blues

Foodservice & Hospitality
Pizza Power

Food Industry News
Restaurant Success with a Newsletter
Easy Marketing and Advertising Tips

Restaurants Canada
Seven Tips for Moving Up in Search Rankings by Improving your Web Presence
6 Ways to Create a Marketing Calendar
Five Ideas for Classes to Offer at your Restaurant
6 Rules for Writing Good Restaurant Marketing Material
Eight Ways to Make your Restaurant Kid-Friendly
Eight Effective Ways to Boost Sales in the New Year
How to Attract Tourists to your Restaurant this Summer
5 Tips to Protect your Restaurant from CASL
Ten Ways to Spread your Message via Good Copywriting
Eight Ways to Lower Costs at your Restaurant
Six New Ways to Earn Revenue at your Restaurant or Foodservice Operation
Restaurant Marketing Trends for 2012
Seven Creative Ideas to Generate Extra Income
Seven Marketing Ideas for the Back-to-School Crowd

Seven Tips for a Busy Summer
Eight Ways to Expand your Restaurant
Seven Tips to Capitalize on Spring Events
8 Effective Ways to Boost Sales in the New Year
8 Ways to Make your Restaurant Kid-Friendly
Six Rules for Writing Good Restaurant Marketing Material
Six Ways to Attract Tourists to your Restaurant this Summer
How to Create a Marketing Calendar
Ten Ways to Spread your Restaurant's Message Via Good Copywriting
Five Ideas to Prepare your Restaurant's Patio for the Summer Season
Six Tips for Using Facebook to Market your Restaurant
Six Consumer Demographic and Buying Trends
Restaurant Marketing Trends for 2012
Sniff Out Higher Profits with Scent Marketing
Seven Marketing Ideas for the Back-to-School Crowd
Seven Simple Tips for Writing a Fun and Informative Restaurant Newsletter
Old is Gold: Eight Ways to Draw in the 55+ Crowd to your Restaurant

Western Hospitality News
Make It Fresh for Home Meal Replacement

All of the articles are copyrighted. If you would like to use one of our articles, please send us an email at

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What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA