Restaurant Consultant

Diane Chiasson, FCSI
President

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Testimonials

What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
President
Country Style Foodservices Inc.
Toronto, ON


 

“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


 

“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON


“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC


Foodservice Consultant

Chiasson Consultants helps restaurant and food service operators in Canada and the U.S. with a wide array of services to help save money and increase profits.

We relentlessly serve our customers better than our competitors.

  • Independent restaurants
  • Restaurant chains
  • Hotel chains
  • Universities and colleges
  • Supermarkets
  • Convenience stores
  • Hospitals
  • Coffee bars
  • Bakery and pastry shops
  • Corporate cafeterias
  • Airports and motorways
  • Food courts and cafes
  • Clubs
  • Shopping centres
  • Product manufacturers
  • Deli and cheese stores
  • Specialty food stores
  • Flower shops
  • Gift stores
  • Casinos

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Restaurant, Foodservice or Hospitality Operators

We have developed many successful concepts for a lot of our clients. We will come up with creative ideas for your operations, wherever you are, be it shopping centres, airports, motorways, clubs or shopping strips.

Click here to read more

Revamp your look, increase sales, gain new customers

altChiasson Consultants Inc. works with a wide variety of restaurant, foodservice and hospitality operations including independent and franchise restaurants, quick-service restaurants, pizza operators, bakery stores, coffee shops, hotels, resorts, colleges and university cafeterias, hospital cafeterias, theme park and recreational facility cafeterias, and casinos.

With over 25 years of hands-on experience, we help businesses increase revenue, maximize profitability, expand their customer base, and improve customer loyalty.

We offer unique and personalized services that are thoroughly researched and customized to meet your particular needs, objectives and budget. Diane Chiasson, FCSI, President, will personally handle your project to make sure that everything is on track and that you are completely satisfied. Client satisfaction is one of Diane's top goals, and the commitment of each member of her company.

Chiasson Consultants Inc. offers a wide range of services to assist you in achieving your goals. Check out our List of Consulting Services to see how we can help you.

Diane Chiasson is also available for Assessment Programs, Training, Coaching, Speaking and Telephone Consultations.

We help you find extra profits hidden in your business!

Staying competitive is the only way you will ensure your business remains successful in the future. Chiasson Consultants can help you reposition your operation in order to capitalize on shifts in the market and meet your competitive objectives.

Don’t let money slip between your fingers. Chances are you’re missing out on one of the most essential, but often overlooked, elements of restaurant, foodservice, hospitality and retail success. Merchandising is the key to putting more money in your pocket and getting more out of what you are offering your customers.

Chiasson Consultants are the undisputed experts when it comes to merchandising. Combine that with their track record of providing tailored marketing, interior design, branding and sales solutions to some of North America’s leading companies, you know you will get a solid return on investment when you decide to work with us.

We have successfully developed concepts for bakery and pastry shops, deli and cheese stores, foodservice and to-go operations, specialty food stores, food courts and cafes. We will come up with creative ideas for your operation, wherever you are, be it shopping centres, airports, motorways, clubs or shopping strips.

For years, we have been successful in delivering quality projects with professionalism and style to many well known companies such as Second Cup, Pizza Delight, The Bay -- Foodwares Market, Casey’s, Mandarin Restaurants, Sarku Japan, Marche Movenpick, London Life Insurance, Villanova University, HMSHost, St. Joseph’s Hospital, The Olive Garden, Mount Sinai Hospital and Harvard University.

Have you asked these important questions?

There are many questions you need to ask yourself about your business.

      • What's working - and what isn't? What strategies can you put in place to capitalize on your strengths and improve on your weaknesses?
      • How can you best grow your business?
      • Are your merchandising and cross-merchandising programs achieving the profits they could be?
      • How can you ensure that you stay ahead of your competition?

Our track record speaks for itself! We will design or retrofit your operation, create profitable merchandising opportunities, or simply fine-tune your existing operation. We will use our proven methods to ensure that you can use your business strengths to boost your sales instantly. We guarantee that your business will stand out against the competition, increase revenue and have higher staff morale.

Diane Chiasson is renowned for her talents in taking even the most average foodservice facility located in institutional and other environments, and turning them into something that will not only draw in customers but also blow the competition away.

Our proven strategies to cut costs

High operating costs are a drain on your profits! We will evaluate your operation and find new ways of cutting costs to put more money in your pocket.

We focus on improving your organizational structure in ways that will cut your costs and increase your level of customer service. Our insightful and objective perspective combined with our tried-and-true tricks of the trade will work for you and your business.

Find new streams of income

Expanding the way you deliver your products will build your market share and profits

      • Want to build a to-go business? Let us show you how you can transform an in-house foodservice business into a lucrative take-out business; diversify your business and increase returns!
      • Private Labelling has led to dramatic results in a number of restaurants and foodservice operations. With minimal investment, we will work with you to develop a concept, design, marketing plan that reflect and promote your brand. A strong brand identity increases your revenue, customer count, and market share.

How the art and science of merchandising works for you

altVisual merchandising is everything that you see and experience when you walk up to, into and through an operation. Visual merchandising engages all the senses – hearing, sight, scent, touch and taste. The more senses you engage, the more people respond to your operation, stay longer and buy more.

Visual merchandising is the art of presenting your products in a way that convinces customers to buy what you have to offer.

The science behind visual merchandising refers to many factors such as consumer behaviour, the effect of colours and textures, demographics, packaging, product value and overall ambience.

For Diane Chiasson, the art and science merge in exciting and groundbreaking ways. A well-designed visual merchandising program creates interest, increases impulse sales, and offers a unique experience for buyers.

Store experience has become an essential companion to the product you are selling. If you give your customers a full-store experience, you’re guaranteed to increase your business and encourage them to come back again and again. Our strong foundation in these areas coupled with Diane’s impeccable creative flair and imaginative approach make working with our company the right choice.

Retail Operators

Chiasson Consultants Inc. works with a large number of retail and boutique store owners and operators who sell gift and tableware items, home decor and accessories, flowers, and gift baskets. Diane Chiasson, FCSI, has over 30 years of hands-on experience in the retail industry including owning and operating her own chain of retail gift, tableware and fine food stores. With the ability to understand the psychology behind the shopping and buying habits of customers, she is able to create new and innovative ideas to ensure that your retail store not only meets -- but exceeds your sales targets.

Click here to read more

Merchandising, cross-merchandising, product placement and customer service add up to more sales

Chiasson Consultants Inc. works with a large number of retail and boutique store owners and operators who sell gift and tableware items, home decor and accessories, flowers, and gift baskets.

The company's president, Diane Chiasson, FCSI, has over 30 years of hands-on experience in the retail industry including owning and operating her own chain of retail gift, tableware and fine food stores. With the ability to understand the psychology behind the shopping and buying habits of customers, she is able to create new and innovative ideas to ensure that your retail store not only meets -- but exceeds your sales targets.

Chiasson Consultants Inc. offers a wide range of services to assist you in achieving your goals. Check out our List of Consulting Services to see how we can help you.

Diane Chiasson is also available for Assessment Programs, Training, Coaching, Speaking and Telephone Consultations.

Custom-designed programs proven successful

alt

Chiasson Consultants Inc. developed and executed a number of retail stores at Casino Niagara. At project completion, the retail concept included nine casino-operated stores and two restaurants - all conceived and completed by Chiasson Consultants Inc. To our delight and beyond our client's expectations, Casino Niagara's retail sales have surpassed projected expectations, due in great part to our tireless efforts on the project.

From new concepts to revamping and revitalizing

Touch De L'Afrique:
For this beautiful home furnishings and accessories boutique, Chiasson Consultants was hired to give direction on a variety of different areas including store layout, product placement, merchandising, pricing and customer service. Our company also handled the development of a successful marketing and advertising campaign.

Your Expressions:
We have also revamped and revitalized Your Expressions gift and card store. This project included redesigning their store layout, lighting design and visual merchandising program.

CurioCite Boutiques:
alt For the CurioCite boutiques Chiasson Consultants conceptualized and created beautiful and successful gift and fine gourmet food stores. From concept development and design, to product sourcing and management, we implemented and created the entire project.

Elte Carpet:
Another exciting project for Chiasson Consultants was Elte Carpet and Home store. We created various visual merchandising displays for the store, and also worked on the design of some of their product lines.

Highland Farms:
Chiasson Consultants developed a gift and flower shops for many of Highland Farms locations. Each store offers a whole fresh and cut flower shop, a separate gift store, including chocolates and gift baskets for special occasions. These beautiful welcoming spaces are a profitable addition to Highland Farms’ sales.

The art and science of merchandising

alt Visual merchandising is everything that you see and experience when you walk up to, into and through an operation. Visual merchandising engages all the senses – hearing, sight, scent, touch and taste. The more senses you engage, the more people respond to your operation, stay longer and buy more.

Visual merchandising is the art of presenting your products in a way that convinces customers to buy what you have to offer.

The science behind visual merchandising refers to many factors such as consumer behaviour, the effect of colours and textures, demographics, packaging, product value and overall ambience.

For Diane Chiasson, the art and science merge in exciting and groundbreaking ways. Chiasson Consultants will help your organization to capitalize on these factors. A well-designed visual merchandising program creates interest, increases impulse sales, and offers a unique experience for buyers. Store experience has become an essential companion to the product you are selling. If you give your customers a full-store experience, you’re guaranteed to increase your business and encourage them to come back again and again. Our strong foundation in these areas coupled with Diane’s impeccable creative flair and imaginative approach make working with our company the right choice.

How will your operation be competitive and successful?

Staying ahead of your competition is crucial, the idea is to keep ahead of your competitors by knowing what they are doing now and the direction they are planning for the future. We will help you be prepared, we will guide you to think about new product lines, and new ways to merchandise and promote your products. How you can expand your market share in your area and attract new customers? It’s our job to stay informed - in the foodservice and hospitality industry, we detect early trends in the marketplace that you can use to get ahead!

The key to profit is cost reduction and revenue maximization

Unnecessarily high operation costs are a drain on your profits! We will evaluate your operation and find new ways of cutting operational costs to put more money in your pocket. We focus on improving the structure of your organization and ways to increase your level of customer service. What can you sell that you’re not selling now? How can you package what you are selling in order to sell more of it? What is the right mix between service and self-service? We will bring an insightful objective perspective to you operation, and share important tricks of the trade.

Retail Food Operators

Chiasson Consultants Inc. works with a wide variety of retail food operations including supermarkets, grocery stores, bakery and pastry shops, gourmet food stores, delis, gas bars, airports and motorways, and convenience stores.

Click here to read more

Turn your retail food operation into a "must-see" destination

alt Chiasson Consultants Inc. works with a wide variety of retail food operations including supermarkets, grocery stores, bakery and pastry shops, gourmet food stores, delis, gas bars, airports and motorways, and convenience stores.

With over 30 years of hands-on experience in the restaurant, foodservice, hospitality and retail industries, we help businesses increase revenue, maximize profitability, expand their customer base and improve customer loyalty.

We offer unique and personalized services that are thoroughly researched and customized to meet your particular needs, objectives and budget. Diane Chiasson, FCSI, President, will personally handle your project to ensure that everything is on track, and that you are completely satisfied. Client satisfaction is one of Diane's top goals, and the commitment of each member of her company.

Chiasson Consultants Inc. offers a wide range of services to assist you in achieving your goals. Check out our List of Consulting Services to see how we can help you.

Diane Chiasson is also available for Assessment Programs, Training, Coaching, Speaking and Telephone Consultations.

We will help you launch exciting new and profitable programs

We were contracted to spearhead Marche Movenpick’s worldwide retail operations. The launch of the retail, brand name and catalogue programs were a great success at the Marche Movenpick locations at the BCE Place in Toronto, the popular Place Ville Marie Shopping Centre in Montreal, the Prudential Center in Boston, and the Marchelinos locations.

We increased Marche’s retail sales by over $1 million annually

Our work at Movenpick included acquiring one-of-a-kind retail products from all over the world and designing a Movenpick private label program for all of their products. This really emphasized the originality of the store. We also developed several profitable retail concepts within their operation. For instance, we created a fresh fruit juice bar concept for Movenpick. The sales for this alone, records over $1 million annually.

From new concepts to revamping and revitalizing

We will design or retrofit you operation or simply fine-tune your existing operation. We will develop proven methods to ensure that your foodservice concepts will boost your sales instantly. We will ensure that your business stands out against the competition.

Manufacturers, Distributors or Suppliers

Chiasson Consultants Inc. works behind the scenes with several manufacturers, distributors and suppliers of restaurant, foodservice, hospitality and retail operations as well. With over 30 years of hands-on experience in the restaurant, foodservice, hospitality and retail consulting business, Diane Chiasson, has helped brand names like Campbell's Soup and Heinz develop merchandising and training manuals to increase sales.

Click here to read more

Merchandising and training programs help your company grow

Chiasson Consultants Inc. works behind the scenes with several manufacturers, distributors and suppliers of restaurant, foodservice, hospitality and retail operations as well.
altWith over 30 years of hands-on experience in the restaurant, foodservice, hospitality and retail consulting business, Diane Chiasson, FCSI, President, has helped brand names like Campbell's Soup and Heinz develop merchandising and training manuals to increase sales.

Campbell’s Soup:

alt Campbell’s hired us to design and implement a complete employee merchandising and marketing training manual. The customized manual was created for use by Campbell’s sales force to train the restaurant employees how to best sell soup in their establishments. The manual covered various topics from product selection, packaging, pricing, sales techniques and how to use visual food merchandising to boost sales and create appetizing displays.

Field to Table:

We conducted a comprehensive foodservice and retail program including information about presentation, staff training, packaging and labeling as well as proper signage.

Chiasson Consultants Inc. offers a wide range of services to assist you in achieving your goals. Check out our List of Consulting Services to see how we can help you.

Diane Chiasson is also available for Assessment Programs, Training, Coaching, Speaking and Telephone Consultations.

Other Services

ASSESSMENT

If you are not sure about what your restaurant, foodservice, hospitality or retail operation needs, call us to arrange for a full-day or half-day Assessment Program. Diane Chiasson will visit on-site with you and your team to discuss and address the design, decor and layout of your operation, merchandising and retail opportunities, point-of-sale materials and signage, lighting, assess your existing menu, and review your current and future promotional plans. She will offer information on current successful marketplace trends and give recommendations on how they may be applied to your particular needs.

TRAINING

Chiasson Consultants Inc. also offers on-site or online Training. Our training programs turn your staff into a strategic and effective team. Diane Chiasson will train your managers and employees to independently manage restaurant, foodservice and retail areas, presentation and display, merchandising, packaging, pricing, impulse sales and sales techniques, and customer service. We also develop Train-the-Trainer programs for a variety of operations.

COACHING

Diane Chiasson is also an international success coach, and provides Coaching to restaurant, foodservice, hospitality and retail owners, operators and managers. She will work with you one-on-one to help build your confidence to meet your goals, and guide you through the necessary steps to achieve them.

SPEAKING

An accomplished public speaker, educator and writer, Diane Chiasson is available for Speaking at your next conference, trade show or meeting. Each of Diane's speaking engagements are specifically designed to provide restaurant, foodservice, hospitality and retail operators with dozens of ideas that can be easily applied to help businesses become more competitive, sell more products and provide better customer service.

TELEPHONE CONSULTATION

Take the opportunity to speak with Diane Chiasson via a Telephone Consultation. Our Telephone Consultations are powerful and flexible one-on-one coaching sessions for one person or a small group. Save your time and hassles of travel by scheduling a session at a time that works best for you from any location.

Call Chiasson Consultants Inc. today at 416-926-1338 or toll-free at 1-888-926-6655, or send us an email at chiasson@chiassonconsultants.com to see how we can help you!

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Testimonials

What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA


“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON


“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON


“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Director
Villanova University
Villanova, PA


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