How can exceptional visual merchandising work for your food service, restaurant and retail operation?
"The eyes are the windows of the soul". Presentation is everything! Great visual merchandising is an essential part of your sales strategy. A well-designed visual merchandising program creates excitement and interest, gives your customers a fun and unique experience, and also gives your operation a competitive edge. Giving your customers a full-store experience is a guaranteed way to increase your business and encourage repeat customers. A well-executed visual merchandising and retail program will build your brand, sell your products, and keep your customers coming back for more!
The art and science of merchandising
Visual merchandising is everything that you see and experience when you enter an operation. Visual merchandising engages all the senses – hearing, sight, scent, touch and taste. The more senses you engage,
the more people respond to your operation, stay longer and buy more.
Visual merchandising is the art of presenting your products in a way that convinces customers to buy what you have to offer.
The science behind visual merchandising refers to many factors such as consumer behaviour, the effect of colours and textures, demographics, packaging, product value and overall ambience.
For Diane Chiasson, the art and science merge in exciting and groundbreaking ways. Chiasson Consultants will help your organization to capitalize on these factors. A well-designed merchandising program creates interest, increases impulse sales, and offers a unique experience for buyers. Store experience is an essential part to the product you are selling. If you give your customers a full-store experience, you’re guaranteed to increase your business and encourage repeat visits. Diane’s impeccable creative flair and imaginative approach make working with our company the right choice.
We understand what motivates consumers to buy
What makes a customer walk through your door? What attracts a customer to a particular food display or retail station? What makes the customer linger a little longer? What makes a customer want to purchase your product?
Customers buy with their eyes first! You can turn a passive window shopper into an active buyer through the use of colours, texture, lighting, design, layout, product presentation and display. These elements all contribute to the success of your operation. Great visual merchandising should engage all the senses — hearing, sight, scent, touch and taste. The more senses you engage, the more people will respond to your operation, stay longer and buy more. Diane Chiasson, and her team, will use their expertise to combine them all, providing a positive customer experience and increased business.
It's all about "the experience"
The experience must begin the moment the customer enters your operation and it must continue until they walk out the door. We can help you increase the average purchase value and train your staff to deliver "the experience".
Chiasson Consultants has the experience and expertise to make your operation more successful and competitive. We offer a wide range of services to assist you in achieving your goals. Check out our List of Consulting Services to see how we can help you.
Diane Chiasson is also available for Assessment Programs, Training, Coaching, Speaking and Telephone Consultations.
"You have done a fantastic job for us. I believe the merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition."
President & CFO
Country Style Food Services Inc.
"Chiasson Consultants has created a unique retail environment that has enhanced our image and increased our sales."
Chairman and CEO Richtree Markets,
Mövenpick Restaurants of Canada