Menu Design & Copywriting

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What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC

Foodservice Consultant

Is your restaurant and food service menu making you the most money?

There is a science behind how customers read menus, and how you can get your customers to order the menu items that are most profitable to your business. Your menu is your most important sales tool, so a well-designed, well-written and well-branded menu is essential to the success of your operation.

Sarku Japan
Sarku Japan, Toronto, Canada
To-Go Kiosk Operation

"Proper menu design and engineering is the fastest way to increase your restaurant profitability. I can help you increase your profits right away by 7%. It will not only draw customers to your operation, but make them order more!"

Diane Chiasson, FCSI, President
Chiasson Consultants Inc.

Menu Development, Copywriting and Design Services

  • Menu Research
  • Menu Development
  • Menu Design
  • Menu Psychology
  • Menu Engineering
  • Menu Costs and Pricing
  • Menu Products Recommendation
  • Food Suppliers/Vendors Recommendation
  • Food Costs/Labour
  • Recipe Mapping
  • Smallwares Suggestion
  • Plateware/Glassware Selection
  • Take-out Menu Suggestion
  • Online Menu Suggestion

Menu Presentation

Chiasson Consultants has the experience and expertise to make your operation more successful and competitive. We offer a wide range of services to assist you in achieving your goals. Check out our List of Consulting Services to see how we can help you.

Menu Design

Diane Chiasson is also available for Assessment Programs, Training, Coaching, Speaking and Telephone Consultations.

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What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA