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Testimonials

What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
President
Country Style Foodservices Inc.
Toronto, ON


 

“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


 

“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON


“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC


Foodservice Consultant

Meet North America's one and only "Restaurant Merchandising Expert". Diane is the best food service consultant, restaurant consultant, foodservice expert, merchandising consultant and retail consultant in Canada and the U.S.

Diane is credited as the founder of the visual foodservice merchandising industry in North America.
Restaurant and Foodservice consulting

Diane Chiasson, FCSI, is President of Chiasson Consultants Inc., a consulting firm that specializes in helping clients like independent and franchise restaurant and retail operators, bakeries, coffee shops, hotels, resorts, educational facilities, hospitals, grocery stores, supermarkets, corporate foodservice, foodservice management, shopping centres, gas bars, theme parks, food commissaries and casinos build brand identity and customer loyalty, increase profits and sales, and achieve greater success.

For more than 30 years, Diane has been working with North America's leading restaurant, foodservice, hospitality and retail owners and operators to deliver truly unique dining and shopping experiences for all their customers. She is recognized as the industry leader in providing innovative and creative foodservice and retail merchandising concepts.

Her clients include:

  • Independent restaurants
  • Hotel and restaurant chains
  • Colleges and universities
  • Supermarkets
  • Convenience stores
  • Hospitals
  • Coffee bars
  • Corporate cafeterias
  • Food courts
  • Casinos
  • Clubs
  • Shopping centres
  • Product manufacturers
  • Specialty food stores
  • Flower shops
  • Gift stores

Philosophy and approach

Diane believes that each and every client and project deserves new and unique ideas. Each project begins with a personal consultation with one clear goal in mind -- how to get customers to buy more, and how to get them to keep coming back. Diane brings her broad expertise, extensive educational background, strong organizational skills, vast experience, infectious enthusiasm and passion for excellence to each project. Restaurant and Foodservice consultant One of her unique qualities is her ability to see the big picture and be able to balance each element so it contributes to the whole project. Diane's innovative and creative approach has helped every one of her clients to increase revenue, improve staff efficiency and boost staff morale.

A high achiever, Diane is passionate about learning, and teaching clients what she knows. Her fiery personality and sense of humour help clients make the right decisions. Her "telling it like it is" style saves her clients' time and money. Her blunt, honest and straightforward approach allows clients to achieve their goals in an efficient and timely manner.

Diane is incredibly proactive and will push her clients to achieve more than they had ever imagined. With her 'touch love' approach to any type of job, whether it's coaching, seminars, a consultation over the telephone or a full project, Diane will find a flexible and profitable way to help your business.

Integrity and confidentiality – guaranteed

In the foodservice industry, trade secrets are a huge part of success. Diane knows this, and is committed to confidentiality at all stages of her work with you. Your business records and information are held in the strictest confidence, particularly proprietary information obtained while working with you.

Whether you need assistance on starting a restaurant business, guidance through every step of a new retail business, or simply advice on creating, launching or marketing a new product, Diane Chiasson is ready to help you. She guarantees each and every client a considerable return on investment. The results speak for themselves.

Background

A native of French Montreal, Diane has lived and worked in Paris – the birthplace of modern cuisine – and is fluent in French and English. She has an extensive educational background in interior design, haute cuisine, the art and science of merchandising, travel and tourism, sales promotion, and marketing. Diane has received certificates from Ryerson University, George Brown College and Ontario College of Art and Design. Diane has also studied at Cornell University in New York, earning certificates in various foodservice and retail merchandising programs. Her thorough approach to establishing and improving businesses has made her one of the most sought-after foodservice and retail consultants in her field.

To keep ahead of the competition, Diane visits, studies and analyses hundreds of new restaurants and retail operations every year. She also manages a library documenting thousands of innovative foodservice and retail operations around the world. She travels and works abroad extensively, attending seminars and workshops, conferences and trade shows, which enables her to track the latest foodservice and retail trends. She is a professional member of one of the most respected foodservice associations, Foodservice Consultants Society International (FCSI) and is an active member of several other industry associations.

Consulting and other activities

An accomplished consultant and writer, Diane's vast expertise is widely sought in restaurant, foodservice and retail industries. She has written and designed several training courses and manuals that teach foodservice and retail operators how to integrate creative and effective merchandising and marketing concepts and solutions into their operations.

Restaurant Assessment

Diane is an internationally-recognized speaker, and is regularly asked to speak at conferences to thousands of restaurant and store owners, corporate employees and industry association members, trade association shows and meetings, franchise conferences, and product manufacturers and suppliers events.

She has successfully developed and presented interactive “walking tour” presentations to foodservice and retail companies, associations, product manufacturers and suppliers across North America.

Diane has also served on a number of industry advisory boards and she contributes articles to a variety of trade publications. In addition, Diane has cultivated strong links with nutritionists, certified chefs, designers, architects and engineers, and food and equipment manufacturers and suppliers throughout the world.

A proven track record

Chiasson Consultants has worked with many national and international companies throughout Canada and the USA, take a look at our List of Clients.

Education, experience and qualifications

Interior Design and Visual Merchandising

Interior Design Ryerson University
Visual Merchandising Workshop New York Gift Show Association
Colour Practice and Theory Ritins Studio
Faux Effects Designer Class Toronto Decorative Painting School
Decorative Painting and Old
   World Faux Finishing Techniques
Ritins Studio
Painting Techniques & Colour
   Management
Ontario College of Art and Design
Toronto School of Art
Digital Art Printing Mary Tayor Art
Digital Photography Pamela Williams

Culinary

Haute Cuisine George Brown College
Asian Cooking George Brown College
Indian Cooking Healthy Gourmet Indian Cooking School
Natural Nutition Marie-Jeanne Martin, Nutritionist
Culinary Tours Various International Tours
Latin American Cooking Nella Cucina Cooking School

Foodservice and Retail Merchandising and Management

Service Departments: Management
   and Operations
Cornell University
Service Deli Management
   and Operations
Cornell University
Home Meal Solutions Program Food Marketing Institute
Food Merchandising
   and Service Program
Zingerman Training Inc.
Food Styling Food Stylist Association
Canadian Food Labelling Workshop University of Guelph
Friedman Retail Management Course The Friedman Group
Gift Basket Packaging and Selling Nowco International Inc.
Christmas, Wedding and Retail
   Flower Workshops
Silk Plus Floral
Chocolate and Candy Packaging
   and Window Display
Ecole de formation, France
Store Design and Visual Merchandising GMG Design, New York

Sales, Promotion and Marketing

Sales Promotion and Marketing Ryerson University
Shopping Centre - Marketing Course International Council of Shopping Centres
Sales Course School for Promotional Marketing
Practical Selling Course Advertising and Sales Club of Toronto
Service Excellence Ontario Tourism Education Corporation (OTEC)
Internet Marketing Mastermind Marketing Group
Website Marketing Oomph Group Inc.

Miscellaneous

Journalism Ryerson University
Travel and Tourism Ryerson University
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Testimonials

What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA


“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON


“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON


“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Director
Villanova University
Villanova, PA


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